Paid media
build for serious
growth.
AI-forward custom strategy and hands-on execution. No templates, no junior handoffs, no gap between the plan and the work.
Paid Social
✳︎
Programmatic · DV360 · GDN
✳︎
AI-powered audience strategy
✳︎
Creative Testing
✳︎
Media Planning & Strategy
✳︎
Team Enablement
✳︎
Paid Social ✳︎ Programmatic · DV360 · GDN ✳︎ AI-powered audience strategy ✳︎ Creative Testing ✳︎ Media Planning & Strategy ✳︎ Team Enablement ✳︎
❋
Smarter targeting
AI-driven audience modeling to find high-intent segments faster than manual build-outs allow.
❋
Faster creative testing
More hypotheses, faster briefs, less wasted spend. Testing velocity as a competitive advantage.
❋
Sharper business cases
AI-assisted ROI modeling so every recco comes with a defensible financial case.
❋
Growth roadmaps
From hypothesis to executable plan — built to move the business, not just the dashboard.
–AI as a strategic offering
Help your team compete in an AI-native media landscape.
Most marketing teams know AI is changing the game. Few know how to operationalize it inside their paid media programs. I help brands and in-house teams build the strategy, processes, and capability to use AI as a growth lever — not just a productivity tool.
🛣 AI media roadmap
A 90-day executable plan for integrating AI into your paid media program — with business case and success metrics.
🧪AI-powered testing programs
A creative and audience testing infrastructure that learns faster, spends smarter, and scales what works.
🧠 AI growth strategy
Where and how AI can accelerate acquisition, retention, and expansion — mapped to your business model.
📝 In-house team enablement
Embed AI workflows into your team's day-to-day so capability stays when the engagement ends.
–AI as my methodology
How AI makes every engagement sharper.
I don't just advise on AI. It's woven into how I work. Every engagement runs faster, tests smarter, and produces cleaner strategic output because of it.
05
Business case development
AI-assisted ROI modeling so every recommendation has a defensible financial case.
01
Hypothesis generation
AI-assisted research to surface growth opportunities and competitive signals faster than manual analysis.
04
Performance analysis
Faster pattern recognition to surface what's working and kill what isn't.
02
Audience modeling
Build high-intent segment hypotheses before a single dollar of test spend goes out.
03
Creative briefing
AI-powered brief generation so creative teams spend time making, not guessing.
06
Roadmap development
From insight to executable plan — so strategy doesn't sit on slides while the quarter moves.
– Core Services
Senior-level work.
No handoffs.
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Meta · LinkedIn · X
AI-optimized audience and creative strategy
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DV360 · GDN · Display
AI-assisted targeting and bid strategy
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Audience · Creative · Measurement
Growth hypothesis to executable roadmap
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Testing · Frameworks · Briefing
AI-powered brief generation and test design
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Coaching · Capability building
AI workflow integration for in-house teams
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Strategy · Roadmap · Operationalization
End-to-end AI media strategy and execution
Selected Work
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Held targeting, geo, and flight constant. Reframed the question from "which ad performs better" to "which drives qualified demand at lower cost."
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Resolved a cross-regional stakeholder conflict by designing a controlled test with success criteria agreed upfront. Result became the localization framework.
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Consolidated fragmented channel mix into a unified full-funnel structure targeting IT and ops buyers across Meta, LinkedIn, and DV360.
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Proactively built a launch playbook -- QA checklist, naming conventions, and step-by-step launch process -- after campaign management moved in-house, leaving operational gaps.
