Spend smarter. Grow on purpose.

Bracken Studio helps founders and growing brands figure out where their marketing money should go, then builds the plan to get there.

Book a growth conversation

You're spending on marketing. You're just not sure it's working.

Most growing companies are too big to wing it and too early for a full-time head of growth. That gap is where I work.

Founders doing it all

You've been running the ads and the business. You want someone to own the thinking so you can get back to building.

Brands that plateaued

What got you here stopped working. You need a fresh look at your channels, your message, and your numbers.

Teams without a strategist

You have people to execute. You need someone to set direction and decide what matters most this quarter.

Two ways to work together

Growth audit

One project, fixed fee

A clear-eyed review of where your marketing stands and a prioritized plan for what to do next.

  • Channel and spend review
  • Funnel and conversion analysis
  • A 90-day growth plan you can act on

Fractional growth lead

Ongoing, monthly

Senior strategy without the full-time hire. I own your growth plan, track what's working, and keep everyone pointed in the same direction.

  • Quarterly growth strategy and goals
  • Budget allocation across channels
  • Check-ins and reporting that make sense
  • Oversight of your team, freelancers, or agency

Need hands on the work too? Paid media execution can be added to either option.

How it works

  1. 1

    Talk

    A free 30-minute conversation about your goals and what's getting in the way.

  2. 2

    Diagnose

    I dig into your data, channels, and customers to find the real opportunities.

  3. 3

    Plan

    You get a focused strategy with priorities, budget, and clear targets.

  4. 4

    Grow

    We put it to work, measure, and adjust as the results come in.

Good growth isn't louder marketing. It's knowing exactly where your next customer comes from.

I'm Tyler Bracken. I spent years in B2B paid media and digital marketing, including at Salesforce, managing campaigns where every dollar had to prove itself.

An MBA from Indiana University's Kelley School of Business taught me to see marketing as part of the whole business, not a separate line item. An English degree taught me that the message matters as much as the media.

Today I help ambitious brands in Chicago and beyond make smarter growth decisions.

Tyler

Let's talk about your next stage of growth.

Tell me where you are and where you want to be. If I can help, we'll figure out the right next step together.

Email hello@brackenstudio.com